Specialty Coffee
Facts
Where, How, What, When,
Who and Why
WHERE:
Coffee is grown in over fifty countries worldwide. The main
producing areas are Central and South America, Africa and
Indonesia. It grows in a narrow belt between the Tropics of
Cancer and Capricorn; the Equatorial region of the world. Coffee
grows at altitudes from 2,500 to 6,000 feet. Cultivation of
coffee was brought from Yemen to India. The Dutch transplanted
coffee to the island of Java in Indonesia. The French took a
cutting from a coffee tree belonging to Louis IV and brought it
to the Island of Reunion in the Caribbean Sea; from there it
found a home in Central America. The Portuguese brought a coffee
"cutting" from Africa to Brazil.
HOW: Coffee
grows on trees or actually evergreen shrubs which may reach up
to 25 feet in the wild. Coffee requires rich soil, much rainfall,
tropical temperatures, shade and overall "spring like"
conditions year round. It takes from 3-5 years before a coffee
tree will bear fruit. The tree will bloom with white, jasmine
scented flowers; and 6 to 9 months later the once green cherries
will be red or yellow and ripe for harvest! The seed of the
coffee fruit, known as the coffee cherry, is what we actually
roast and drink.
WHAT: There are
several species of coffee. Two of the primary species are Coffea
Arabica and Coffea Robusta. Arabica coffee is the premium coffee
used almost unanimously by the Specialty Coffee Industry.
Arabicas have cleaner, richer "coffee flavor"; require
less coffee to yield the proper cup; can be consumed as
straights or in blends; have less caffeine than Robusta (approx.
1-2%); are more labor intensive to grow, harvest and process;
are 99% hand-picked and are most costly. Robustas have harsh,
bitter taste qualities; are almost always used in commercial
blends; have more caffeine than Arabicas (approx. 2-3%); require
more coffee to yield a cup; most often machine harvested and are
less costly.
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WHEN:
Coffee was first discovered growing wild in Ethiopia and first
cultivated in the country of Yemen. Many legends surround
coffees’ past. It was used as a "holy" beverage by
religious people of the Middle East to keep them awake during
prayers. In about 600 AD, coffee houses or "Kaveh Kannes"
were common. Coffee was introduced to Europe in the fifteenth
century by Venetian traders. It spread to England where it was
consumed in the "penny university". In Germany, coffee
was so popular that J.S. Bach composed the "Coffee
Cantata" in 1732. This was a musical protest about coffee.
The French delighted in the beverage and at one point there were
over 2,000 coffeehouses around the city of Paris. Coffee "powder"
was probably brought to America on the Mayflower and by Captain
John Smith in 1607.
WHO: Coffee is
the second largest traded commodity worldwide! It is second only
to oil! The industry employs close to twenty-one million people
from the tree to the cup! In producing/exporting countries it is
grown by the small farmer and their families on individual plots
of land; by cooperatives of farmers in small villages and it may
also be grown on individual estates. In countries that import
coffee, there are many people employed in the coffee process;
the importers; the green coffee brokers on Wall Street; the
coffee cuppers who evaluate the green coffee; the packagers; the
retailers; the baristas who tend the coffee bars.
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WHY: Specialty
coffee? Flavor, quality, variety! In the 1960’s, coffee
consumption in the US began a downward trend due to poor quality,
high price and the limited selection of coffee available to the
American consumer. To meet consumer demands, a handful of "specialty
roasters" began to buy, roast and sell Specialty coffees!
These coffees were sold as unblended or straight varietal
coffees from many origins such as Hawaiian Kona, Jamaica, Kenya,
Colombia and were named as such. They were also offered in a
variety of roasts from medium "Full City" to dark
"French Roast" unlike the "peanutty" roast
offered by the large commercial roasters in canned coffee. They
were sold in whole bean form and available in specialty coffee
shops. Today’s Specialty Coffee is more varied than ever!
Offered not only by country of origin, but even more specific,
by method of preparation, region, estate, roast color and even
flavored.
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